Our vision

Wellness should be accessible to everyone. According to Sifo, 41% of Swedes don´t fully utilize their wellness allowance or don´t use them at all. Statistics also shows that a large portion of those who purchase gym memberships through their wellness allowance never go or quit within the first month.

Moverot strives to lower the barriers to starting exercise and give everyone the opportunity to take charge of their health.

We must find a solution that motivates people to start moving!

Moverot’s vision is to radically reduce the number of inactive individuals, thereby improving public health.

We aim to achieve this while building a successful and sustainable business that leads the way in both sustainability and employee matters.
We have a major problem to solve: people are not exercising enough. This is particularly noticeable in the workplace, where high sick leave, lack of energy, and increasing mental health issues are clear signs of the challenge.

At the same time, everyone knows that exercise is key to staying healthy and feeling good – yet, despite this, it’s hard to find motivation and joy in exercising.

According to Skandia, sick leave cost Sweden a total of 92 billion SEK in 2024!
The greatest positive health effect in society occurs when we move from sedentary lifestyles to incorporating everyday physical activity, and this is where Moverot comes in.
The problem is that the availability of wellness options that actually motivate people to exercise is limited – in fact, it’s practically nonexistent. And this is something the market is demanding.

The solution

Moverot is the first app of its kind that uniquely makes exercise accessible to everyone. By offering simple and easily accessible workouts – while motivating with clear rewards, we lower the barrier to getting started and make exercise more appealing.

Get at least 140% out of your wellness benefits!

Moverot is a fitness app that tracks your distance as you move – with a twist: you earn rewards for your efforts!

Each user can earn a reward worth 40% of their wellness benefits. This reward can then be redeemed as a gift card for shopping. The customer spends their wellness benefits, gets exercise, and earns free money in exchange for working out!

The employer invests in employee health – and the employees are motivated to get moving!
With Moverot, users get both exercise through their wellness allowance and a reward for doing something good.

How does it works?

The solution is as simple as it is fun!
  • Download the app.
  • Deposit your wellness allowance.
  • Work out - and get rewarded!

Once you’ve deposited your wellness allowance, you receive a clear goal to work toward. After each workout, you move one step closer to that goal – turning exercise into a fun game!
In this way, we create a positive association with physical activity and encourage more people to, for example, walk or bike to work.
Over time, even more will lace up their running shoes or put on their biking helmet – not just for the reward, but because it feels good for both body and mind!

The Team

Agnes Warg
CMO

28 years old. The plan was to have kids, a family, and a steady full-time job by now.
Life turned out a bit differently, and I’d much rather be out exploring the world!

I started dabbling in Photoshop around 2008, back when it came on a CD. That early curiosity eventually led me into podcast editing, image and video production, and web development. But I’ve rarely been satisfied staying in one lane. I’ve always wanted to try something new in the media world, which has also taken me into broadcast tech, acting, and theater.

Personality-wise, I’m a bit like a jack-in-the-box—spontaneous, always following my gut, which tends to lead me straight into new and exciting adventures!

Nicklas Andersson
Vice CEO

34 years old. A man in his prime, always has been and always will be.

Since 2016, I’ve held leadership roles in the projects I’ve worked on within my profession as a Sheet Metal Worker. For the past two years, I’ve been working as a local Union Representative for Byggnads.

I’ve been interested in starting my own business for as long as I can remember, and over the years, I’ve come up with many great business ideas.

I’m a person who constantly competes with myself to be the best at what I do, and I very rarely give up, sometimes much later than I probably should.

One of my main driving forces is the desire to help others.

The developer
CTO

Our newest member of the founding team has not yet been revealed. He will be announced soon.

But we can reveal that he has an impressive résumé, with over 20 years of experience as a programmer and 6 years as a CTO and founder.

Robert Asklund
CEO

34 years old with extensive experience in managing complex projects. With the majority of my professional career in the aviation industry, I have worked my way up from mechanic to project coordinator. One of my key projects involved converting passenger aircraft into freighters, and then traveling across the U.S. to train customers on the process.

Following that, I worked as a logistics project manager and set up a cross-trade office in Kumla.

For the past two years, I have worked as a production planner and logistics manager. All these roles have been within small yet international companies, so solving problems and driving projects to completion has become second nature to me, and failure is simply not an option.

My motto: How hard can it really be?

 

Full pitch deck? Contact us!

Contact us or fill out the form, and we will get in touch with you!
Name E-mail Phone number Company Message SEND 

Robert Asklund
CEO
robert@moverot.se
+46739128085

Nicklas Andersson
Vice CEO
nicklas@moverot.se
+46703344451